PRSC 3311 PR Strategies is designed to help students develop an understanding of the strategic management of public relations by analyzing the PR process as it relates to PR theory and practice.

We will learn fundamental components of a public relations strategic plan, including situation analysis (SWOT), objectives, and selection of strategies and tactics.

MCOM 5364 Research Methods introduces graduate students to the foundational concepts, techniques, and methodologies of communication research. Students will also be introduced to research design, conceptualization, and measurements, and provided hands-on experience to conduct a research project.

Responsible AI in the Future of Work invites you to explore how responsibility, transparency, and accountability can guide the use of AI tools and systems that are reshaping work practices. What makes this course especially unique is that it is a multi-disciplinary, multi-university effort, led by Dr. Shan Xu at Texas Tech University, and supported by the National Humanities Center and Google. Faculty from diverse fields: Media & Communication, Computer Science, and English Writing, at Texas Tech, UT Arlington, and Texas A&M have come together to develop the course materials.

This course explores the evolving dynamics between humans and artificial intelligence (AI), examining theoretical frameworks, design principles, and the societal impact of AI systems. Through interdisciplinary studies, we will critically analyze how AI influences human cognition, emotion, behavior, decision-making, and ethics in various contexts.

Public Relations Strategies

Research Methods

Responsible AI in the Future of Work

Theories of Human-AI Interaction